A Stockholm studio

I make technical and medical visualization from Stockholm, for clients across the Nordics. Mareld is a small studio, run by me, with a network of freelancers and other studios to draw on when a project needs it. I work with a small number of regular clients and there is no account layer in between.

Working together

An in-house studio on demand

This is for companies with a complicated product that need visualization regularly, but not enough to justify hiring for it, and who do not want to start over with a new supplier every time.

That gap is what Mareld is positioned for. You reach me directly and you get the same person on the next project, so there is nobody in the middle relaying things.

What I learn about your product stays here, and I keep project files organised and production-ready between jobs so the next film is faster than the previous.

I work with a small number of clients so that I can stay responsive, and I bring in people from a wider network when a project needs more hands.

I sign NDAs as standard and I respect embargo schedules. Project files sit in encrypted, backed-up storage so a project is always recoverable and can be handed over. If you need it kept offline instead, I do that, on local drives that never sync.

Two established studios in my network are briefed to take over a project if illness or anything else stops me mid-production. They are named in the contract, and the files are kept in a state where a handover takes a day.

Björn Hjohlman, photographed in a disused industrial hall in Stockholm.
Founder and creative director

Björn Hjohlman

Technical animator with a wide generalist skill set and a background in graphic design and communication. From Borås, studied at Linköping University, with a lifelong interest in animation and digital visualization.

“If you can’t explain it simply, you don’t understand it well enough.” Although I do not believe this quote to be completely true, there is an idea there that I aim to accomplish in my work. And this idea is what I find most interesting in a project. Taking something very complex that at first seems incomprehensible and processing it into effective visual communication that lets a viewer effortlessly understand it.

A father, surfer and traveller.

Practical

The details that usually get asked

01

Languages

Swedish and English. Project documentation, review calls, and delivery notes in either.

SV · EN
02

Where clients are

Sweden primarily. Previously international clients, now focused solely on the Nordics.

Nordics
03

Source data

Models built from CAD exports, technical drawings, specifications, or reference imagery.

STEP · IGES · OBJ
FBX · Alembic
04

Confidentiality

NDAs signed as standard. Embargo and pre-approval schedules respected without exception.

NDA standard
05

Business

Mareld began as a sole trader and is now a registered Swedish limited company. Work delivered before incorporation was delivered by the same hand, under the same name. Approved for F-skatt, invoicing in SEK, moms applied where relevant, reverse charge for valid EU B2B.

F-skatt
Moms 25%

Let's talk about the problem